Storyboard

This is the storyboard I created for my final video project. I am doing a video project on the effects that Pinterest and other social media cites and how they effect people’s fashion choices at Furman University. Image

Point of View

 

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“Point of view is more than just perspective, more than just the person and vantage point from which the story is told. It is also the bias, conviction, and attitude enfolded and expressed, either deliberately or inadvertently, in production. It’s a question of how those who have creative control over the production–client, script writer, director and producer–exercise influence in the production–talent, set designer, photographer, editor and music arranger–influence it.”

 

When filming, point of view is incredibly important. It creates emotion from the viewer while simultaneously making the viewer feel as though they are experiencing the movie as their own reality. The director has the opportunity to either create this moment or destroy it, so a proper POV [point of view] is vital.

Screen Shot 2014-04-03 at 1.33.36 PMWhen filming, a very powerful POV is first person because you really get to hear what the main character is thinking. There is no need to figure out what they are thinking because it is all laid out in front of you. There are many documentaries that have a lot of the story in first person, whether it is interviews or a “day in the life,” the attention of the viewer is hooked by this personal point of view. This POV feels more like reality and at the same time is interactive.

Screen Shot 2014-04-03 at 1.35.12 PMThe second person point of view is a little bit less of a personal experience and more of a direct dialogue. The use of “you” in this POV is vital, because people in the film are speaking directly to the viewer. Whether it be a commercial, or TV shows like the Office, this POV is a great way to hook the viewer because it makes them feel like they are a part of the action and necessary for the continuation of the show.

Screen Shot 2014-04-03 at 1.40.48 PMLast but not least there is third person, which is the most common point of view used in film. The third person is the “onlookers perspective.” We do not know the thoughts of the characters, but instead we look from afar at a story that is going on in the film. There is a lot of psychological closure that has to be made between the viewer and the film because they have to piece together what the characters are thinking.

I think that point of view makes a great impact on how influential a movie, tv show or even commercial has on the viewer. For instance, in 1998, the film The Truman Show was produced. This movie is about a man who was secretly filmed his whole life and was unaware that instead of living a normal quaint life, he was the star of a famous reality tv show. Although we did not know his thoughts, we saw everything that he saw, we lived life with him and we got to experience what he experienced. This was incredibly powerful, because when Truman figured out that he was not living in a real world, as a viewer I was sad with him.

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The Aesthetics of Editing

Over the past two years, I have found that editing can enhance everything. Whether it be a photo, a video or even a paper, editing changes the final product exponentially. Although it takes extra time, a proper editing technique is vital. Personally, I have found photo editing to be extremely fun, but also a great way to apply my artistic talents to a hobby I love: photography. An unedited or “no-filtered” picture can be greatly appreciated in its simplicity, but I think that half of a good picture is in how it is edited. For instance on Instagram, people always comment with the infamous “#nofilter” after posting a simple selfie with one of their friends. Naturally, they are saying “look at this picture! I didn’t even need a filter.”

Screen Shot 2014-05-05 at 12.16.33 AMOver time, the expectation for an artsy, perfectly edited photos on applications such as Instagram has only increased. For instance, I walked outside of the Furman University library yesterday to find 4 girls angling their phones to get the perfect picture of the fountains with the chapel in the far distance. This picture is Instagrammed weekly and girls compete to raise the amount of likes that they can achieve on their pictures.

Aside

Paul Virilio Parts I & II

Virilio throughout part one of this reading had the perspective that technology is changing our world. He had the perspective that technology is making information in the world too easy to find and is ruining how our world works. He brings up the idea of teletopia, which is the idea that information can be shared with just one click of a button.  This concept is definitely present in society today because it is so easy to send a message, very quickly to a lot of people. For instance, I have over 400 followers on Twitter, so the second that i send information, it spreads to all my followers that instant.

Screen Shot 2014-03-25 at 11.01.43 PMMy small Twitter account pails in comparison to the other media forms that spread news rapidly to many. For instance, an employee who tweets for CNN can send a news post to millions, potentially affecting major parts of society.

In addition to teletopia, Virilio also brings up the concept that people have just become lazy due to technology, which is called telepresence. From this laziness, people deduce that they don’t need face-to-face interaction. For instance, recently I have noticed that a lot of my friends have started to use their phones at the dinner table while we are all eating together. Instead of paying attention to each other, they are texting people who are not face to face with them. In order to rid this problem, we created a rule that at the dinner table, each person has to put their phone in the middle of the table so that they had to interact with the people around them.

Screen Shot 2014-03-25 at 11.26.17 PMIn part II of Virilio’s reading, he focuses on the dehumanization of society. He had the radical perspective that humans are being transformed into machines due to their new use in technology. He warns people of how technology can harm us. Technology has gotten so advanced that it has the potential to change humans, but it doesn’t end there. Technology has gotten so advanced that now they have developed chips that can be placed in dogs in order to track them. Last fall, one of my neighbors lost their dogs and instead of searching around the neighborhood, he went to the vet where the dog’s chip was tracked. In the end, they were able to find the dog and they were able to avoid the annoyance of searching aimlessly.

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The Effect of Pinterest on Furman Fashion Trends

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For my slideshow project, I used 20 pictures to show the effects that Pinterest has on Furman’s fashion trends. In my pictures, I photographed one of my friends during her morning routine. As the pictures progress, take note at her references to Pinterest.

I used a photo editor for many pictures in the slideshow, all purposefully. As shown below, I edited the second picture in my slideshow so it was in black and white. This was purposeful because I wanted to depict that she did not yet have her fashion influence, thus she was lacking color. Black and white in this circumstance symbolized the need for inspiration from Pinterest.

tori before and after

Another very purposeful edit I made was for the picture of the Pinterest homepage. I wanted to draw as much attention to the title of Pinterest and the phrase “The Visual Discovery Tool” because I think that phrase is incredibly relevant for my presentation. For many Furman students, Pinterest is a discovery tool because many girls use Pinterest to find new ideas for outfits, make up, hair and even crafts. So, I thought it was vital that this detail was emphasized.

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Fashion Trends in College Women

StoryBoard1

The fashion trends at college campuses across the country are strikingly similar, even though they are in different climates, atmospheres and states. I have been assigned a project to create a slideshow of photos to exemplify this trend. So, I created a story board (shown above) using photoshop, to begin organizing and catalyzing ideas for this slideshow. I will be showing the continual pattern of clothing choices at Furman University and how girls of many different groups still seem to lean toward the same trends. I am hoping to convey in the slideshow of pictures that clothes can show individuality but also be a way to find similarity with others.

Pictures with Meaning?

An article titled Viewers Make Meaning  states that “Culture is not a set of objects that are valued in some way but a set of processes through which meaning is constantly made and remade through the interactions of objects and people.”  Our culture is constantly changing and morphing. There will never be a time when our culture is predictable or constant and because of this, media is constantly attempting to catch up. Between every product on the market, advertisers have been competing for the consumer’s interest. Much of this is done through photography in advertisements. Advertisors only have a few moments to catch the consumers eye and leave a lasting impression. Due to this, there is immense pressure placed on the picture. Will the picture create enough interest in the consumer?

 

Another issue is, to what extent does the advertiser go to get their point across? How much inference is necessary from the consumer when they look at an advertisement? For instance, Gatorade did an ad campaign which still runs today stating “Is it in you?” Along with this slogan is a picture of an athlete, usually not smiling with sweat in the form of Gatorade. There is a gap between what is clearly stated and what the consumer must infer about Gatorade. Obviously, Gatorade is catering towards the athletic audience by using professional advertisers as their spokespeople. In addition, they are galvanizing their audience to step up and ask the question “is it in you?” Do YOU as the consumer have the capability of excelling in athletics? But there is much left to the consumer to read. Why is the athlete sweating Gatorade? Is Gatorade necessary to become an athlete? Each user reads an ad differently and due to the diversity of our culture, there is no way to effectively cater to every group of people.

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